VERIFEN COMPLEX BROCHURE
Our Exclusive Collection Of Moisture Rich
Products For Textured Hair That Dramatically Condition, Restore
And Protect. Specially Developed To Indulge Each Strand With Heightened
Conditioning, Verifen Complex Beautifies Dry, Depleted Hair With
Comprehensive, Nourishment and Renewal; Because Troubled Hair Needs
Whenever hair is truly healthy, there are
several things to consider. First, how the hair is being handled.
Second, what products are being used. Third, Diet, Exercise, and
Stress. We believe that we have the finest products available,
we also want to give you more information on all the other factors.
Verifen Complex products were developed for a top fashion model
in early 1991.
Whether Afro-textured or wavy, chemically
treated or natural, all textured hair must be continually saturated
with conditioning moisture to counteract perpetual dryness. This
dryness is an inherent part of the strand makeup and can be so severe
at times that it can cause the ends to break as fast as the roots
produce growth. The breakage is what makes it appear as if no growth
is taking place at all, when the opposite is really true. This growth-breakage
pattern can recur month after month, year after year, until you
become convinced that you have the kind of hair that just won't
Every product in the Verifen Complex line
is instrumental in adding shine, eliminating stiffness, and giving
hair a remarkable new ease in handling. As each strand is better
conditioned and more resilient, inch by inch you will see the results
of the growth produced by your roots. Your hair will not grow faster,
but inches will slowly begin to accumulate as you learn to keep
the ends from breaking off. These products will help to keep your
hair protected during each stage of the grooming process.
Verifen Complex Beneficial Phase Shampoo
is made with the initial dryness of textured hair in mind and is
enriched with Vitamin E and natural extracts (botanicals). It works
gently with the hair, depositing a soft layer of emollients that
condition as the shampoo cleans. This delicate conditioning action
prevents the hair from being stripped or depleted, which is often
the problem with many harsher shampoos. This luxurious blend allows
the shampooing process to be a conditioning process as well, and
is an added plus when hair is brittle or weak. It gets styling off
to an advantageous start.
After shampooing, the way you condition your
hair often sets the tone for the overall results. Good conditioning
on a regular basis is vital if textured hair is to thrive.
Verifen Complex Advanced Conditioning Treatment
is an extraordinary formulation that brings hair back to life. This
intensive deep-conditioning treatment saturates parched hair with
uniquely rich restorative moisture and replaces brittleness with
a shiny resilience. Fortified with Panthenol (Pro-vitamin B-5),
it also aids in soothing dry scalp. Advanced Conditioning Treatment
works wonders with natural or permed hair that is straightened with
heating implements, bringing to it a lovely silken texture. It eliminates
stiffness and gives hair a soft movement and luster. It's a splendid
way to indulge the hair. The difference is notable.
A special mention for women with fine, thinner
hair: because baby fine hair is so easily weighed down, far less
product is needed for each application. It is sometimes even a good
idea to focus the application more on the ends, rather than the
bulk of the hair. Hair oil should also be used very lightly as a
daily protectant (see our conditioning guide) for more information.
When it's time to detangle textured hair,
it can be quite a serious undertaking. If you face a massive tangle
of hair that is often weak and easily broken, it can mean the loss
of hundreds of strands. This stage of the grooming process requires
Verifen Complex Detangle Spray Conditioner
is designed to significantly reduce the stress of comb-out. Infused
with a light conditioner, this valuable mist helps to gently coax
out tangles and transform coarse, stubborn hair into workable, responsive
hair. It can be used following Verifen Complex Advanced Conditioning
Treatment. It's also perfect alone as a light conditioner after
shampooing on those occasions when a deep conditioner isn't needed.
It is great for fine, limp hair that may be weighed down or flattened
by heavier conditioners. The gentle "slip" that this spray
provides simplifies comb-out, reduces the amount of breakage and
makes it a must after every shampoo.
Sometimes the strands along the hairline
and nape of the neck can take a real beating in ways you may not
have imagined. We're sure you have experienced hairs breaking from
time to time. Besides over-processing with chemicals and using too
much heat and tension, these hairs may also dry out and break from
constantly overlapping the hairline as you scrub your face with
soap, use drying facial astringents, or even when applying makeup
and face powder. Once these hairs are broken, it can be difficult
to control them and get the hairline to look smooth and healthy.
Verifen Complex Hairline Essential Crème
is a highly specialized treatment for refining the hairline.
remains in the hair, protecting and coating it with a sleek layer
of conditioners, adding shine and smoothing down broken and
hairs. It's wonderful for those times when you're not quite ready
to touch-up your edges with a perm, yet you don't want to apply
too much heat. Hairline Essential Crème doesn't dry to a
completely hard crust like a gel, but can be easily combed through.
It doesn't take much. A small amount of crème along the
front edges adds elegance and refinement to the hairline. It can
be used in place of a hard gel for sleek styling. It conditions
and complements the styles you choose, while giving those delicate
hairs a chance to recover.
Textured hair also needs protection against
dryness every day. We have discovered that the major factor responsible
for hair being so dry is not heating implements or chemicals, but
it is the air! We all know that everything exposed to air dries
out, whether indoors or outdoors. If your hands are without lotion
and unprotected, the skin dries and cracks. If you leave your lips
exposed to the air without the aid of gloss or lip balm, they chap.
Food dries out, water evaporates and even house paint cracks and
peels from exposure to air. The hair is not different. This is why
we recommend that you try to wear protective styles as often as
Verifen Complex Oil For The Hair is a splendid
daily hairdressing that coats the hair with a brilliant shine as
it safeguards against dryness. This refined formula is light and
effective, without the heaviness that may stick strands together
or weigh them down. Hair actually holds up and looks clean longer.
The oil does not sit on the surface of the strand like petroleum-based
products, but penetrates the cuticle. It offers excellent protection
for hair that is straightened or styled with heating implements.
Just a light coat leaves hair shimmering and manageable.
As much as you condition your hair, you've
probably noticed a need to do something extra for your ends.
seems that they get dry, no matter what you do. For ends to fully
recover, damaged and split ends must first be trimmed off.
the trim begins the vital process of maintaining the health of
the new ends, preventing them from quickly drying and breaking
Developed as a therapy crème, Verifen
Complex Constant Care For Ends melts moisture into the tip of the
strand and prolongs the life of the ends. When lightly applied to
the ends every day, it is a fast and easy way to safeguard ends
from becoming dry. This is so important, because the longer you
keep your ends conditioned, the healthier your hair will be. Healthy
ends allow you to see the growth from the roots accumulate into
length. While straightening with heat, this treatment adds a supplemental
coating of moisture.
Verifen Complex Constant Care For Ends is
such a rich formulation, some women even like to apply it as a general
hairdressing when they want a more intensive overall coverage for
the hair. It adds a beautiful shine, and offers a more substantial
form of protection when a little something extra is needed to help
condition the ends.
UNDERSTANDING HAIR GROWTH
Many hair products claim to make hair grow.
But the simple truth is that hair growth is an internal function
of the body. The body produces this growth at a certain rate of
speed, much the same way it does the fingernails. External shampoos
and conditioners don't speed that growth rate. Quality hair products
are formulated to help you preserve and protect the growth that
has already occurred. With Verifen Complex, there's no need for
hair to be dull or depleted. By conditioning consistently and
to apply more gentle methods of handling your hair (Combing, brushing
and styling), you too can experience the change you've been
Your roots have a life of their own, as you
already know if you've ever had a relaxer or permanent color. Touch-ups
are needed frequently as evidence that the body is busily producing
hair growth. But, it is vital to focus on and protect the ends from
damage. When the ends stay healthy at the same time the roots grow
out, real progress becomes visible.
The ends are the oldest part of your hair,
the most porous and definitely the most vulnerable. When combed
or brushed, the ends converge into a natural pressure point when
tangles form and breakage is almost certain. For this reason, the
hair should not be brushed or combed to detangle it, but should
always be detangled before brushing or combing. There is more about
how to detangle in the styling guide.
One absolutely necessary step that you can
take to preserve your ends is what we call protective styling. Protective
styling means to wear your hair "up" in a style that removes
your ends from exposure to air. The longer your ends stay up and
out of the air, the less they dry and split. The more often you
wear your hair up (lightly coated with Verifen Complex Oil For The
Hair or Verifen Complex Constant Care For Ends) the more you keep
the condition of your hair from deteriorating. Try to reserve special
occasions for wearing your hair completely down. Remember that as
soon as your ends are exposed to air, the drying-out process begins.
This is often why freshly cut hair seems to feel dry and frizzy
almost immediately. Protective styling is a major contributor to
achieving hair length. We recommend the French twist and the chignon
(bun). There are many ways to style your hair up, according to your
own individual look and creativity.
Many women feel that wearing their hair up
is not flattering to their face. For those women, it would be beneficial,
after arriving home from work or daily outings, to lightly coat
the hair with Verifen Complex Oil For The Hair (especially the ends).
And put it up for the remainder of the day; this way it can be protected
for at least part of the time.
For women whose hair is too short to wear
up, we recommend always keeping dry ends trimmed (only 1/8 to
1/4 of an inch), every 6 to 8 weeks. Don't worry that your hair
never grow by trimming. If your hair grows one inch and you trim
1/4 inch then you gain 3/4 of an inch. On the other
hand if it grows one inch and it isn't trimmed at all, it could
break off an inch up the strand, leaving you with no gain at all.
Regular trimmings help you avoid split ends. Split ends rob you
of healthy hair and cheat you out of hair length.
Wrapping hair at night is beneficial for
all lengths of hair. It prevents hair from rubbing, twisting and
breaking as you move during sleep. For women with shorter hair,
it is a golden opportunity to rest the hair from exposure to air
and let their natural body heat blend with a very light application
of Verifen Complex Oil For The Hair to help condition overnight.
CAREFUL HANDLING IS ESSENTIAL
Since most textured hair has very little
elasticity, a pull from something as simple as removing a roller
too quickly can break hairs. One important thing to do on your vulnerable
hair is to allow yourself enough time on the day you choose to do
your hair. Not allowing enough time can be extremely harmful to
your hair, because it causes much rougher movements and far less
patience for tangles and snarls. Often the huge hair count left
in your brushes and combs is not a hair problem, but a time problem.
You should learn to take the luxury of time.
Soon after you adopt this new "easy does it" policy for
yourself, you will notice significantly less hair loss. Thoughtful
handling, coupled with products that make this caretaking easier,
is just what your hair needs. You'd be surprised how quickly breaking
a few hairs in the same spot over time can add up to noticeable
thin spots in your hair.
Remember that hair products are not formulated
to solve your hair problems, but are effective tools to assist you
to solve your hair problems. Verifen Complex accomplishes this better
than any products.
Every step that you can take to prevent unnecessary
breakage is important. Make it a goal to take your leisurely time
and substantially reduce the hair count in your brush each week.
It's worth it. Realistically, you will always have a certain degree
of natural hair loss and breakage. But you can drastically reduce
the amount with these highly specialized hair products and a gentle
There are a number of contributions that
you can make toward the upkeep of your hair. The following is a
checklist of the important beginning steps that can help keep your
hair in top form.
· Have all dry, damaged ends trimmed
away. Then trim healthy ends regularly every 6 to 8 weeks before
they split (trimming only 1/8 to 1/4 of an inch). Remember,
if your hair grows 1 inch in 8 weeks and you trim 1/4 of
an inch, you've gained 3/4 of an inch of healthy hair.
It may not seem like much, but the inches add up before you know
· Wash and condition hair at least
once every 7 days (waiting longer than this between washings may
cause hair to become overly dry and the scalp to become itchy and
· Keep hair lightly protected with
Verifen Complex Oil For The Hair daily (especially the ends. The
oil acts on hair much the same way lip gloss does on lips, effectively
preventing dryness) and when using heating implements to straighten
or curl hair.
· As often as possible, wear hair
in "protective styles" (this is extremely important in
preventing split ends and acquiring noticeable length. The more
protective styling, the less ends dry, split and break).
· Whenever possible, sleep with hair
wrapped or tied up as protection against movement during sleep (be
creative, make it look like a daytime style. For example, using
a wide spandex band helps prevent hairline movement, while an extra-fine
hairnet wrapped around a bun is practically invisible as it stops
the ends from rubbing. Night wraps need not be grounds for divorce).
· Understand that your hair is growing,
and that a healthy state and length is not up to your hair, but
is up to you (so be encouraged that your hair will definitely respond
to consistent care).
If you hair is unhealthy, it probably didn't get that way overnight.
Therefore, you must also allow ample time for your hair to recover.
The impeccable quality of Verifen Complex products is long overdue.
It's wonderful to know that you can shatter all of the discouraging
myths surrounding your hair with the right bit of information and
determination. Your hair is important, because it frames a treasure
- your face.