your hair has been damaged, take heart. Your hair is growing while
you’re reading this. It was growing yesterday while you were having
dinner, and it will be growing during your coffee break. If you’ve
ever had a relaxer or hair color in your hair you know how fast
it grows; seems like you need your roots touched up every time you
blink! Yet women constantly say, "My hair just won’t grow.
Why doesn’t it ever get any longer?"
order for your hair to grow, it has to have what we call a healthy
growth pattern. Heres what a healthy growth pattern
looks like: Grow, grow, grow, trim. Grow, grow, grow, trim. Grow,
grow, grow, trim. Notice, theres three times more growing
going on here than trimming.
An ‘unhealthy growth pattern’ looks like this: Grow, break, grow,
break. Grow, break, grow, break. There’s as much breakage going
on here, as there is growth. You can see clearly that the hair is
growing, but it’s breaking just as fast as it grows; the breakage
is NEUTRALIZING the growth, making it appear as if it’s not growing
at all! So what’s causing all the breakage? Dry, brittle hair.
REASON FOR DRY HAIR
notice that after you trim your hair, the ends seem dry again almost
immediately! Youd think it was because of too much heat or
blow-drying or maybe a bad perm. Although these treatments can sometimes
dry out your hair, they only happen occasionally. The process that
happens everyday, drying out your hair is...exposure to the air!
something that simple can be sapping your hair of life. Think for
a moment; air dries your laundry, it cracks your house paint, it
chaps your lips, it ashes your skin; its a serious drying
agent. And when you wear you hair down regularly, air dries out
your hair too. The movement of your hair against your clothing can
dry your ends even more; and when ends get dry, they break off.
an ear of corn with the husk on it. Did you ever notice how awful
the silk looks thats hanging on the outside of husk? But if
you peel the husk down, the silk is soft, shiny and in excellent
condition. The only difference is that the top silk has been exposed
to the air, while the silk inside the husk has not. Air can cause
damage to your hair. Our Oil for the Hair is a light daily
application of protection against dryness that adds a gorgeous shine
and allows the hair to remain clean feeling. Its nice.
A HEALTHY GROWTH PATTERN
the ends are the oldest part of your hair, they suffer the most
from this constant exposure to air. You can end the breakage cycle
and experience a healthy growth pattern by following these simple
rules. They may not seem very significant at a glance, but they
are the steps that restore damaged strands to a full, healthy head
of hair. Remember that you want to preserve the ends while the roots
grow. Being consistent and patient every day is the key to your
KEEP YOU HAIR CLEAN AND CONDITION IT, CONDITION IT, CONDITION IT!
you hair once a week with Beneficial Phase Shampoo or Moisture Emphasis
Shampoo and make sure you condition it well. Advanced Conditioning
Treatment and Moisture Emphasis Conditioners are made to target
dry hair with deep conditioning and extraordinary moisture. Each
formula is especially designed with more conditioning action than
normal, because you absolutely need it.
you wash your hair less frequently than 7 days or so, the scalp
may get irritated and begin to itch. And when dirt begins to build
up on the strand, it slows down the brush or comb, creating a pulling
affect, which can snap hairs. Youll find that Verifen Complex
products make the hair easy to comb through when the hair is wet
and when its dry. Each product in the line is customized to
fit every special need you have throughout your hair regime.
WEAR YOUR HAIR IN PROTECTIVE HAIR STYLES AS OFTEN AS YOU CAN
means wearing your hair up in a style that tucks the
ends safely underneath the hair so the ends are not seen. Remember
the ear of corn with the husk again: protective styling is like
taking the dry tip of the silk, and tucking it safely underneath
the husk, out of the air. But if your ends go up dry, theyll
come down dry. Constant Care for Ends is the perfect treatment to
soften and moisten and guard the ends from becoming brittle. Hairline
Essential Creme is made to smooth the hairline in place and while
it takes away dryness completely, it holds those shorter hairs in
place. It gives the hair a look of sophistication.
favorite protective styles are the French twist and the chignon
(or bun). You should not be able to see the ends at all. A ponytail,
for example, wouldn't be considered a protective style because the
ends are moving and still exposed to the air. You can really have
fun creating these styles, using all types of accessories and enhancing
your look with simple things like earrings or a newly tweezed set
of eyebrows! You can make your look clean or really do yourself
up. Have fun with it.
your hair is short, youre going to protect your hair from
the air and from too much movement while you sleep.
SLEEP WITH YOUR HAIR PROTECTED AT NIGHT.
know, We know! This is where we lose a lot of you ladies who have
spouses; but hear us out. It's important at night, to take your
hair out of the air and especially to eliminate all of the rubbing
that takes place while you sleep. This rubbing can be bad news in
the morning when your ends are frayed beyond recognition. A good
thing about wrapping (or tying up) your hair at night is that it
requires less styling the next day (sometimes youre actually
ready to go with just a quick stroke of the brush).
youve read our brochure, you've heard us say that wrapping
your head at night need not be grounds for divorce. You can use
a fine meshed hair net over your bun or over your hair if its
short, and then apply a wide cotton spandex headband around the
hairline. It looks similar to a regular daytime look. If youre
still not loving the idea, our next best advice is to put it on
late and take it off early! By the way, just sleeping on a silk
pillowcase wont help if your hair is still moving around and
exposed to the air.
your wrap comes off, and at some point it probably will (especially
if your hair is short), half a nights protection is better
than none. But this simple, traditional routine of tying the hair
up at night is still a very helpful method in maintaining your hair.
GET YOUR HAIR TRIMMED EVERY 6 TO 8 WEEKS.
youre trying to grow your hair out, this is where protective
styling really pays off. Your hair grows ¼ to ½ inch per month,
so in 8 weeks it could have grown 1 inch. Lets say you started
your routine with a real good trim. And now, 8 weeks later its
time for another trim. If youve been conditioning, using your
Constant Care for Ends and wearing your protective styles everyday,
your ends shouldnt even be split. So now youre going
to trim your hair before it splits. You only have to trim ¼ inch
or so because its not split. That means you have ¾ of an inch
of new length. You put those brand-new, freshly trimmed ends right
back up into your protective styles and next month youll accumulate
another ¾ of an inch - thats 1 and ½ inches of real length
in four months!
lets look at what happens if you dont wear protective
styles. You wear your hair down, it rubs all day against your shoulders
and the air makes it dry - but it looks good, I understand.
heres what happens: you go to get your trim in 8 weeks and
you really only want the hairdresser to take ¼ of an inch off. But
she sees damage and split ends as far up as an 1 and ½ inches. She
cuts the damage off and, even though your hair has grown an inch,
you just lost ½ inch in length because the constant damage caused
by your ends being exposed DICTATED TO YOU how much hair had to
be cut. With protective styling, you trim before your hair splits
and you determine how much you trim off. Every little quarter of
an inch is a victory.
women have asked us, "What is the point of having long hair
if you have to wear it up?" The point of wearing it up is to
have long hair. Once a young lady asked, "About how long would
it take for me to grow my hair really long?" We told her it
would take about 4 years with regular trimmings. She said "Four
years? Ill be 34 years old in four years, thats too
much time!" We had to remind her that she was going to be 34
years old in four years anyway; might as well get there having fabulous
you have short hair, dont let all this talk of protective
styles disturb you. If you keep your hair cut short and trimmed
on a regular basis, its automatically healthier by being trimmed
more often. It's when hair becomes long that the protective styles
become necessary. If youre not growing your hair long, but
are keeping it trimmed and styled at a fixed length, then you can
get away with wearing it down more often than the person who is
on a mission to grow long hair.
5. SLOW DOWN AND TAKE
YOUR TIME WITH YOUR HAIR
This is so important.
You must train yourself to be as gentle with your hair as you can.
And while youre at it, treat yourself to the luxury of not
being in a hurry. Deliberately set aside a block of time for yourself
to do your hair. Get yourself some grapes or a plate of orange slices,
a fragrant candle or two. Transform this time into something nice
for yourself; you know you deserve it! Its important because
you can take much better care of your hair this way. When you have
more time to detangle, youll pull out less hairs. When youre
not supposed to be somewhere in half an hour, youll place
the blow dryer on a slightly lower setting, which is healthier for
the hair. Everything works to your advantage when you take your
MAKE SURE YOU HAVE GOOD WORKING TOOLS
a brush that feels good going through your hair, without pulling
or ripping. There are different strengths of brushes; for instance,
some natural bristle brushes can be gentler on wet hair than other
brushes. Before washing your hair, you want to give your hair a
real good brushing to get all the loose hairs out. For this youll
want to use a brush that really grips; nicely messaging the scalp
as well. Shop around for the brushes best suited for you (there
are hundreds of good ones to choose from).
sure you always have a good detangling comb available; the longer
the teeth, the better it can penetrate through thick hair. Dont
comb or brush your hair to detangle it; but detangle it before you
comb or brush it. Youll find out more about how to detangle
in our Styling Guide.
you have bobby pins with a tip that has lifted or come off, stop
right there and throw it away! We call those hair killers;
they go into the hair just fine, but when you pull them out, they
always pull out hair. Also, when you buy hairpins, make sure the
tip is rounded and not blunt. Rounded tips go in smoothly without
getting stuck to the strands.
the inside of your curling iron to make sure there is no build-up
underneath the top section. If there is burnt residue, clean it
off. Hairs can drag against this residue and break.
six steps, you can get started with a good routine. Don't expect
not to ever see any hair in your brush. You will always have breakage
and shedding. But you should be able to reduce unnecessary breakage
to an all-time low with the Verifen Complex formulas. It is normal
to shed up to 200 hairs per day. If you wear braids, for example,
and you let them down after a month, the daily-accumulated hairs
that loosened but never fell out can overwhelm you. Theyre
long and healthy, which really upsets you. But thats normal.
Remember you are a mammal and mammals shed. Isnt it funny
how we never panic and feel like our cat is going bald when its
shedding all over the sofa?
sharing this information will help you with your best haircare program
ever; and we feel certain that our products will make all the difference
(click onto "Testimonials"
to read comments from our customers). For further assistance, You
may call our customer service line at 1-800-HAIR OIL
(1-800-424-7645) option 5.